Introducing Yael Shterenberg – Israeli, Berlin-based designer (in the indieStore now!)

Yael Shterenberg is a unisex street wear designer currently based in Berlin. Originally from Israel, she had graduated from BEZALEL academy of arts and design. After working for ThreeAsFour In New York and creating In the field of costumes for the performance arts, She had launched her own label YAEL SHTERENBERG. The label was established […]

Written By Noel Maurice

On January 28, 2021
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Yael Shterenberg is a unisex street wear designer currently based in Berlin.

Originally from Israel, she had graduated from BEZALEL academy of arts and design. After working for ThreeAsFour In New York and creating In the field of costumes for the performance arts, She had launched her own label YAEL SHTERENBERG. The label was established in 2014 in Tel Aviv, Israel , and was relocated to Berlin , Germany at 2017.

indieBerlin/indieRepublik is over the moon happy to have Yael providing us with a couple of her designs to sell on tees, hoodies and accessories in our brand new shop, over at shop.indie.berlin!

I was immediately drawn to that more avant-garde and theatrical side of fashion.

Noel Maurice: Hi Yael, where are you from?

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Yael Shterenberg: I’m originally from Israel, I moved to Berlin 4 years ago.

Noel Maurice: What did you do before you became a designer?

Yael Shterenberg: My first real job was in the theatre. I worked In the Khan theatre in Jerusalem, Israel while studying fashion design. I worked in the costume department and assisted the costume and set designers. It was great, I was immediately drawn to that more avant-garde and theatrical side of fashion.

If you can dream it, you can do it. I had it tattooed on my arms.

Noel Maurice: How would you describe yourself? And how would you describe your approach to life / design / art?

Yael Shterenberg: I am a dreamer and a creator. An artist. And a designer. My approach to life, design, art: If you can dream it, you can do it. I had it tattooed on my arms. I guess that’s an approach that makes the most sense to me.

Noel Maurice: Where do you find your greatest inspirations?

Yael Shterenberg: People mostly. The bigger they are and what they do the more I get motivated myself.

Noel Maurice: Is there something you’d like to achieve with your art?

Yael Shterenberg: I hope my art will inspire, or at least bring up a smile.

Noel Maurice: How would you describe your aesthetic sense?

Yael Shterenberg: Cool and colourful!

Noel Maurice: Tell us about where your designs have been used before / or what design work etc you’ve been engaged in up til now?

Yael Shterenberg: I am now working on a new collaboration with a talented baker, The Challah Prince. We are working on an original printed hoodies line. He bakes, I Illustrate. The first items will drop next month.

Noel Maurice: Are you optimistic about 2021 / the future?

Yael Shterenberg: Yes I am! And I hope people will concentrate on that.

I love Berlin. The mixture of people is always refreshing

Noel Maurice: What are your favourite colours / colour combinations?

Yael Shterenberg: Lately it’s a spectrum of purple and pink.

Noel Maurice: How do you find Berlin as a place to live and create?

Yael Shterenberg: I love Berlin. The mixture of people is always refreshing. I can’t wait to be back out and meeting new people around the city.

Find Yael Shterenberg on Instagram | Yael Shterenberg in the indieBerlin Store | Yael Shterenberg Website